4th – 5th AUGUST 2012

NEWCASTLE AND GATESHEAD BRIDGES FESTIVAL

 

A unique fusion of art, science and wiggling, Fidget is a dynamic interactive experience changing your understanding of the science of sitting on the sofa.

Michael Pinsky’s live action gaming experience challenges a nation’s love affair with the sofa

Michael Pinsky is a renowned British artist, whose international projects have created innovative and challenging works in galleries and public spaces. His role as artist, urban planner, activist and researcher make him the ideal visionary to create innovative mediums to challenge our perceptions of what is really happening when we simply sit! Click to read more more about the development of Michael’s creative design blog.

We sit too much and need to move more

One of the earliest words we learn to say is “why”! The human mind is inquisitive and seeks out reason and answers. The why in this statement comes down to the science of sitting.  Why should we move more? Because doctors or government policy say we should?  No. Because our bodies want and need us to!

Energy Shuttle

Movement and physical activity causes our energy expenditure to shuttle along a scale from low to high. When we are not moving our energy expenditure is low and metabolism slower. Known as resting basal metabolic rate the energy used when sitting is the minimum required to keep the brain and organs functioning….

Follow the science, not the herd! Taking the stairs increases your energy requirement and get your physiology pumping. Switch on the enzymes!

Foresight Study

Lead by the Government Office for Science the Foresight Programme aims to analysis major issues impacting society so as to provide guidance for effective policy making.It takes current trends and scientific evidence and attempts to project what society might look like 40 t0 80 years into the future. The programme seeks to incorporate expert advice and insight to guide decision making to target societal improvements.